Privacy Policy
Thank you for your interest in our website. Protecting your privacy is very important to us. The following text provides detailed information about how we use your data.
1. Responsible authority for data protection
The responsible authority for data protection isPatrick Augustin
Skandinavien-Bogen 5, 24983 Handewitt
E-mail: [email protected]
Tel. 04608 97 366 0
2. Data Protection Officer
The data protection officer is
Lars Augustin
Skandinavien-Bogen 5, 24983 Handewitt
E-mail: [email protected]
Tel. 04608 97 366 222
Principles of collecting and storing your data
This privacy policy explains the processes we use to collect and store your data and for what purpose this happens. If this does not entirely answer your questions, please contact our data protection officer (for contact details see Clause 2).
a. Purpose and legal basis of data processing
We process your data so that you can use our website without disruptions, to process your inquiries and any sales contracts concluded with you. The legal basis for data processing is Article 6 paragraph. 1 of the General Data Protection Regulation.
b. Deletion or blocking of data in the event of loss of purpose
In principle, the rules of data economy and limited storage apply. We only store your personal data for as long as is necessary to achieve the purposes described for the individual measures. We shall delete your data once this purpose has ceased to apply. If we are legally required to store data beyond this, we shall delete the data after expiry of the statutory period.
c. Rights of Access, Rectification, Blocking, Cancellation and Complaint
You have the right to be provided with information at any time concerning any personal data stored on our servers that is related to you. If the data stored by us is incorrect, you have the right to correct it. You may also request that we transfer your data that we have stored in a standard file format, to you or to a third party named by you.
You can request the deletion of your personal data at any time, provided that we no longer need the data to process a contract with you. This deletion may also be contrary to statutory storage obligations. In such case, however, you have a right to have us restrict the processing of your data. If we process data that we have collected from the outset for purposes other than the processing of a contract concluded with you, you can object to the further processing of this data at any time.
To exercise the rights described above, please contact our data protection officer (see section 2 for contact details).
d. Right to lodge a complaint
You have the right to lodge a complaint with a data protection supervisory authority.
e. Encryption method
To protect the security of your data during transmission, we use state-of-the-art SSL encryption methods via HTTPS.
f. Changes to our Privacy Regulations
We shall always adapt our privacy policy to the current legal requirements. Such a need for adjustment can also result from the fact that we are expanding our range of services. If you visit our website again, the new data protection declaration will apply.
4. Collection, processing and use of your IP address
a. Collection of traffic data
You can visit our website without disclosing any personal information. We collect the access data that your web browser transmits to us. These are:
- Browser type and version
- Operating system used
- Referrer URL (the previously visited website)
- Host name of the accessing computer (IP address)
- Time of the server request
- Logon time and selected subpages
These data are collected exclusively for technical reasons and stored for the period of your visit to our website. They do not allow us to draw any conclusions about your person. However, your provider could identify your Internet connection using the IP address stored by us.
b. Data deletion
We only store your data during your visit to our website. We shall automatically delete them as soon as your browser closes our website.
c. Statistical analysis
For statistical evaluation, we process your traffic data using analysis programmes, which we explain to you in more detail below.
5. Cookies
We use so-called "cookies". Cookies are small text files that are transferred from a website server to your hard drive. When this happens, we automatically receive certain data, such as your IP address, the browser used, the operating system on your computer, and your connection to the Internet.
Cookies cannot be used to run programmes or transfer viruses to your computer. Based on the information contained in the cookies, we can simplify navigation for you and ensure that our website displays correctly.
The information we collect will never be forwarded to third parties or linked to your personal data without your explicit consent.
Our website can, of course, be viewed without the use of cookies. Internet browsers are normally configured to accept cookies. You can disable the use of cookies in your browser settings at any time. Please refer to your Internet browser's help feature to learn how you can change these settings. Please note that some of our website features may not work if you have disabled the use of cookies.
6. Contact form, e-mail
If you contact us via the contact form available on the website or by e-mail, we shall store your details including the contact data you have provided for the purpose of processing your enquiry and in the event of follow-up questions to your original enquiry. We shall delete the data when the request has been resolved.
7. Newsletter registration and cancellation
If you would like to receive our newsletter, we require a valid e-mail address as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive this newsletter. We only use this data to send the requested information and will not pass it on to third parties.
8. Registration on our website
If you use the form provided on our website to register as a customer, we shall collect and process the information you provide for the purpose of managing our business relationship.
9. Data collection and transfer during checkout in the online shop
When processing purchases in our online shop, we pass on your data to our banks and other payment service providers to the extent necessary to effect the payment to us released by you. In addition, we pass on your data to transport companies if it is necessary to deliver purchased goods to you. In order for the transport company to inform you by e-mail about the status of the transport, we shall also pass on your e-mail address.
10. External payment service providers
We use external payment service providers through whose platforms users and we can make payment transactions (e.g., each with a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)
As part of the fulfilment of contracts, we appoint payment service providers on the basis of Art. 6 Para. 1 (b) GDPR. In addition, we employ external payment service providers on the basis of our legitimate interests pursuant to Art. 6 Para. 1(b) GDPR to provide our users with effective and secure payment options.
The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information. This information is required to execute the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, but only information with confirmation or negative information about the payment. The data may be transferred by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.
For payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply. We refer to these also for the purpose of further information and assertion of rights of revocation, information and other interested parties.
11. Blog posts and comments
If you write a comment in our blog, you must first select a user name and assign it to your e-mail address. We collect and store the time of creation of the comment, your user name and the assigned e-mail address. This protects our interest in being able to contact you if necessary, especially in the event that third parties object to the content of the comment.
12. Use of Analysis Functions Provided by Google, Transfer of Data to the USA
- Use of Google Analytics (GA4)
- Use of Google Ads Conversion Tracking
- Use of Google Shopping, Google Search Console, Google My Business, and Google Tag Manager
- Use of Google Webfonts
- Remarketing or "Similar Audiences" Function of Google Inc.
- Google Ads Customer Match
- Use of Server-Side Tagging
- Prevention of Data Collection by Google
Our website uses Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited ("Google"). GA4 is designed with a privacy-friendly approach and does not store IP addresses in their original form. IP addresses are anonymized, and data collection has been adjusted to meet data protection requirements. GA4 uses "cookies" and other technologies to analyze website usage and collect user data to optimize our website. Data from GA4 is typically transmitted to Google servers in the USA, where anonymization also takes place.
Google processes the data as a data processor and generates reports to help us analyze interactions on our website, improve the user experience, and optimize marketing measures. IP anonymization occurs before transmission to ensure compliance with the GDPR. GA4 does not associate IP addresses with other Google data.
We use the online advertising program "Google Ads" and, in its context, conversion tracking to measure the effectiveness of our ads. When you click on an ad, a cookie is stored on your device that automatically expires after 30 days and does not contain any personally identifiable information. If the cookie is active and you visit our website, the interaction is measured as a "conversion." This information is used to generate conversion statistics without allowing us to identify you personally. If you do not wish to participate in tracking, you can disable cookie installation in your browser settings. For more information on Google's privacy policy, please visit http://www.google.com/policies/technologies/ads/ and http://www.google.de/policies/privacy/.
We also use these Google services to optimize our online presence and provide relevant information to our customers. Data may also be transferred to the USA when using these services.
To enhance the design of our website, we use Google Webfonts. When you access our site, a connection to Google servers is established, which may result in the transfer of your IP address to Google. This data may be stored in the USA, where Google may analyze it.
Our website uses the "Remarketing" and "Similar Audiences" functions to present interest-based advertisements to you. Small text files (cookies) are used to recognize your browser when visiting websites within the Google Network. This allows us to display ads related to previous visits to our website. Google does not collect personally identifiable information through this function. However, if you do not wish to receive personalized ads, you can disable this in the Google Ads settings at https://www.google.com/settings/ads.
We use Google Ads Customer Match to create target audiences for our ad campaigns. Customer Match uses encrypted user information such as email addresses, which are compared with existing Google accounts to create target audiences. The encrypted data is automatically deleted after matching. Google Ireland Limited acts as our data processor, and Google LLC and, if applicable, US authorities may have access to this data.
We use server-side tagging on our website to optimize the processing of tracking data. In this process, tracking data is not processed directly through your browser but through a server before being forwarded to third-party services such as Google Analytics or similar services. This method allows us to enhance data security and improve control over data transmission.
The collected data includes, among other things, IP addresses and cookie IDs, which are used solely for analytical purposes. Recipients of this data include Google Ireland Limited. Data transfer to the USA cannot be excluded. Processing is based solely on your consent according to Art. 6 (1) lit. a GDPR, which you can revoke at any time in the cookie settings.
You can prevent the storage of cookies by adjusting your browser settings. However, please note that this may limit the full functionality of our website. To disable GA4, you can download a browser add-on or set an opt-out cookie that disables Google Analytics on our site. For more information and the add-on, please visit: https://tools.google.com/dlpage/gaoptout?hl=de.
13. Use of YouTube, transfer of data to the USA
Our website uses the YouTube website. The operator of these pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you use our site with a YouTube video, a connection to YouTube's servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you are logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
You can find further information on the use of user data in the YouTube privacy policy on: https://www.google.de/intl/de/policies/privacy
14. Use of Bing Ads, transfer of data to the USA
We use the online advertising programme "Bing Ads" from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. When you click on an ad displayed on Bing, a cookie is stored on your computer which does not contain any personal data and is not used for personal identification. However, the cookie is used to assign your IP address to servers in the USA.
15. E-mail traffic via MailChimp, data transfer to the USA
We use the programme MailChimp to handle e-mail traffic. The provider is as follows: The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA, which handles e-mail traffic via servers in the USA.
16. Facebook plugin
We use a Facebook "plugin" (Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304 USA). Personal data are transmitted to Facebook via the plugin and used. We use a 2-click solution to prevent the unintentional and unwanted collection and transmission of your data to these service providers. This means that the plugin is not activated until you click on it. This opens the capture and transmission of data to Facebook. We do not collect any personal data via the plugin.
Please note: The type and scope of data usage opened via the plugin is determined solely by Facebook. We have no influence on which data an activated plugin collects and how Facebook uses it. Please refer to Facebook's privacy policy for further information.
It is to be assumed that at least your IP address and device-related information is recorded and used. The installation of cookies on your computer is also technically possible. If you are logged into Facebook while using our website on the same computer, Facebook can identify you as a visitor to our website.
17. Use of WhatsApp, data transfer to the USA
We use the WhatsApp news service to communicate with you, hosted by WhatsApp Inc, 1601 S. California Ave, Palo Alto, CA 94304 USA. It can be assumed that messages sent via WhatsApp will be transmitted to the USA and evaluated there. We have no influence on the extent of the transmission, storage and evaluation. For further information, please visit WhatsApp at whatsapp.com/security
18. transfer of data to eDesk
In order to optimize the processing of inquiries that reach us via online chat and e-mail, we make use of the eDesk system, which enables us to bundle customer inquiries from different channels and process them efficiently. To use this system, we share your data with xSellco Limited t/a eDesk, 2 Haddington Buildings, Haddington Rd, Dublin 4, D04 HE94, Ireland. There, your data will be processed to sort queries by content and to facilitate our response.
19. Management of Your Cookie Consents
We provide you with a function to manage your cookie consents on our website. Upon your first visit and each subsequent visit to the website, we check whether a consent has already been given and activate cookies as well as associated analysis and tracking tools based on your consents.
To store and manage your preferences, we use temporary, technically necessary cookies that are processed on our web server. This data processing is carried out on the basis of our legitimate interest according to Art. 6 (1) lit. f GDPR, to ensure compliance with data protection regulations and to facilitate the management of your consents.
To manage your consents, we use the services of Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Your consent data (Opt-In data) will be stored for a period of three years to ensure traceability of your consents.
Changes to our Privacy Regulations
We reserve the right to adjust this privacy policy so that it always meets the current legal requirements or to include changes to our services in the privacy policy, such as the introduction of new services (website function). Any subsequent website access will then be subject to the terms of the new privacy policy.